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Travel Tomorrow

With Europe’s airlines facing their worst ever crisis, an exciting new project which aims to kickstart the continent's coronavirus-devastated tourist sector is set for take-off later this month.

The COVID-19 pandemic has turned the world upside down - not only the tourism sector but the economy as a whole has come to a standstill.

The first quarter of 2020 has seen a drop of 67 million international arrivals, which represents a loss of US$ 80 billion for the tourism industry. The drop has been felt like a domino-effect across the world: airlines, tour operators, hotels, restaurants, many of which might be on the brink of bankruptcy.

Most agree it is a catastrophic scenario including a widespread emergency of companies going out of business. That is where “Travel Tomorrow” comes in, with the stated aim of promoting sustainable tourism in the post-coronavirus travel era.

It will launch on 16 June and is the brainchild of António Buscardini who says he wants to cultivate what he calls a “new model of tourism.”

“Sustainability is key for the tourism of tomorrow. Conservation of biodiversity, respect for the socio-cultural authenticity of host communities, securing social welfare and economic prosperity of host communities, and sustainable use of environmental resources need to be the pillars of the a new post-covid model of tourism,” explains Buscardini.

The Brussels-based Buscardini says, “This crisis is an opportunity to place stronger emphasis on tourism strategies to coordinate action across all stakeholders. Integrating a circular economy model in the complete tourism value chain, involving producers, distributors, consumers, and environmental protection agencies is crucial. The transition to resource-efficient and low carbon tourism operation is necessary, while keeping a strong focus on resilience and competitiveness of the sector."

He adds, “We want to inspire travellers to rediscover the world, to share information on government tourism measures and recommendations, new health and travel advisories and other relevant information on travel and tourism.”

He says the new project “wants to give voice” to every stakeholder in the tourism industry who has been affected by the COVID-19 travel restrictions.

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